Would we tolerate a situation in which the majority of those suffering from diabetes, heart disease, or arthritis were left to fend for themselves, or asked to make do with inferior therapies?
Imagine you are the campaigns manager of a political party. You are aware of a public health crisis that, at any one time, affects a third of the population, reduces life expectancy as drastically as smoking, is more disabling than angina, asthma, or diabetes, and reduces GDP by around 4% each year. You know this crisis can be substantially – and cheaply – alleviated. Wouldn’t you make the issue a